Email Marketing
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What is Email Marketing?
Email Marketing continues to be a top promotional activity of business budget growth for marketers. With the rise of the internet, email became a means of direct communication with prospective customers. Emails continue to be a leading method of reaching consumers because they can be created quickly, are highly measurable, and have the ability to reach a large population in a short period of time.
The crux of a good email marketing campaign is the concept of permission--implementing an opt-in mechanism for potential customers.
Email Design
A good email design should include the following:
Email Marketing continues to be a top promotional activity of business budget growth for marketers. With the rise of the internet, email became a means of direct communication with prospective customers. Emails continue to be a leading method of reaching consumers because they can be created quickly, are highly measurable, and have the ability to reach a large population in a short period of time.
The crux of a good email marketing campaign is the concept of permission--implementing an opt-in mechanism for potential customers.
Email Design
A good email design should include the following:
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The CAN-SPAM Act establishes the perimeters for commercial messaging--it allows recipients to make a decision and have the ability to stop receiving emails.
An email is less likely to be a process of phishing if it contains:
A valid reply to address
A valid street address
An unsubscribe provision |
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| Patagonia Welcome Email |
A Direct Response Medium
The following are ways in which marketing strategies are greatly affected by the internet. Implementing the Four I's allows marketers and businesses to brand themselves appropriately and effectively from the consumers perspective.
Interactivity
Patagonia employs the use of a live chat service to initiate two-way direct communication with consumers.
Information-driven
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| Coca-Cola's marketing piece of data that drives their target "One Brand" promotional strategy. An interactive an meaningful approach to interact with customers.
Immediacy
On Coca-Cola's Journey multi-media platform--Customers have the ability to ask direct questions and receive direct answers to inquires about the brand and products.
Involving |
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