All Of The Things Marketing

What is the role of a website?  Websites are often times employed by businesses to either provide information to existing or potential customers, to generate sales--or both. Other objectives of website include:  Customer Service  Retain customers and grow customer base  Foster an online community through its platform  Promotions and discounts  Advertise products and services    Let's Examine Patagonia's Website: Patagonia Website Homepage When...

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Search  Search Engine Marketing (SEM) is the process by which businesses get listed on search engines in order to increase visibility to consumers. There are two aspects to SEM:  Search engine optimization (SEO) is a means to improve visibility of a website through manipulating design content and code with little to no expenditure. It is also referred to as natural search, organic search, and...

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Normal 0 false false false EN-US X-NONE X-NONE What is Email Marketing?  Email Marketing continues to be a top promotional activity of business budget growth for marketers. With the rise of the internet, email became a means of direct communication with prospective customers. Emails continue to be a leading method of reaching consumers because they can be created quickly, are highly measurable, and...

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What is a Business Model?  A business model is the way in which an entity sustains itself--a company makes money or a non-profit organization achieves its revenue objectives. It creates value for customers and then delivers the value to a clearly defined market segment.  "And our focus on making the best products possible has brought us success in the marketplace." - Patagonia  ...

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Thanks for stopping by.  My name is Nida (like a sweater), and this is where I'll be ranting about the ever-so-changing business arena as a college student. I will be focusing on three entities: Patagonia, Coca-Cola, and Ikea. I will primarily by focusing on their marketing strategies and implementations. Each organization has a different marketing platform and reaches different target markets.  Let's start with...

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