All Of The Things Marketing

What is a Business Model?  A business model is the way in which an entity sustains itself--a company makes money or a non-profit organization achieves its revenue objectives. It creates value for customers and then delivers the value to a clearly defined market segment.  "And our focus on making the best products possible has brought us success in the marketplace." - Patagonia  ...

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Thanks for stopping by.  My name is Nida (like a sweater), and this is where I'll be ranting about the ever-so-changing business arena as a college student. I will be focusing on three entities: Patagonia, Coca-Cola, and Ikea. I will primarily by focusing on their marketing strategies and implementations. Each organization has a different marketing platform and reaches different target markets.  Let's start with...

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